Cut prospect qualification time by 90% and saved $12,000 monthly by building an automated ICP categorization system that reduced research time from 5 hours to 30 minutes per lead

Cutting prospect qualification time by 90%

Leverage AI, a fast-growing B2B sales agency, struggled with the time-consuming process of qualifying prospects. Their team spent an average of 5 hours researching and categorising each lead, leading to significant inefficiencies and high labour costs. By building an automated Ideal Customer Profile (ICP) categorisation system, we reduced their research time to just 30 minutes per lead, saving them $12,000 per month.

Our approach

Streamline lead qualification with automation
When we started with Leverage AI, their team was stuck in a cycle of manual research, costing both time and money. With an influx of leads, their sales team couldn’t scale effectively. We developed a system to handle the heavy lifting, enabling them to focus on closing deals instead of sifting through data.

Myth: lead research can’t be automated
In reality, many elements of lead qualification rely on structured data and clear criteria, making them ripe for automation. With the right system in place, Leverage AI achieved consistency, speed, and accuracy in lead qualification.

1. Define
   We collaborated with Leverage AI to define their ICP and identify the key data points needed for effective lead qualification.
2. Automate
   Using AI and custom algorithms, we built a system that gathers, categorises, and scores leads against their ICP automatically.
3. Save time and money
   By slashing research time from 5 hours to 30 minutes, Leverage AI saved over $12,000 monthly in labour costs while dramatically increasing efficiency.

Results

90% reduction in research time
The automated system cut research time by 90%, freeing up the team to focus on high-value activities.

$12,000 monthly savings
Reduced manual effort led to substantial cost savings.

Happier, more productive sales team
With less time spent on grunt work, the team could focus on what they do best—closing deals.

Scale faster with automated systems

Like we did for Leverage AI, we’ll analyze your processes and identify opportunities to reduce bottlenecks, improve efficiency, and save costs. Whether you’re qualifying leads or streamlining your sales process, we’ve got you covered.