Tripled outreach effectiveness by delivering 17+ qualified meetings monthly with 6% response rates through an optimized cold email automation system

Tripling outreach effectiveness with cold email automation

Proportion needed a way to scale their sales pipeline, but their outreach efforts were falling flat. By implementing an optimised cold email automation system, we helped them achieve a 6% response rate and deliver 17+ qualified meetings per month, tripling their outreach effectiveness.

Our approach

Scaling outreach with targeted automation
When we partnered with Proportion, their outreach strategy was inconsistent and time-consuming, resulting in low response rates. We built a system that automated email outreach while focusing on precision targeting and personalised messaging to drive real results.

Myth: cold email is dead
In reality, cold email is thriving when it’s done right. Personalization and targeting are key to cutting through the noise and driving meaningful engagement.

1. Target
   We worked with Proportion to build high-quality lead lists based on their ideal customer profile (ICP).
2. Optimise
   We crafted data-driven email sequences with engaging subject lines, personalised messaging, and clear calls to action.
3. Automate
   Using a cold email automation tool, we launched and tracked campaigns at scale, ensuring continuous improvement based on performance data.

Results

6% response rate
Engaging, personalized outreach led to significantly higher response rates.

17+ qualified meetings monthly
The system consistently delivered a steady flow of high-quality leads.

Tripled outreach effectiveness
By streamlining and optimising outreach, the sales team tripled their productivity without additional resources.

Scale your outreach with automation

Like we did for Proportion, we’ll help you optimise your cold email strategy to generate more leads, book more meetings, and close more deals. Book a free consultation today.

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